Reviving the Scott Shuptrine Line
Bringing elegance and class back to Art Van stores
In 1987, Art Van furniture acquired Scott Shuprtine, an upper class furniture store designed to target a higher end market than most of the other Art Van stores. While Art Van was known more for their low priced options, Scott Shuptrine was based more in stylish designs and great looking furniture. In 2002, the company left the brand behind and it quietly faded away.
However, today, that brand is starting to see a revival in its style. In an effort to rebuild the name, the company purchased the design studio Maddalena Design, with the plan to reintroduce Scott Shuptrine furniture into eight of their show rooms. The first entrants into this revival are the Warren and Grand Rapids stores which get the facelift on September 28, 2010. The move is in an effort to rebroaden Art Van's name and to build a strong reputation for furniture at all levels of income.
The expansion by Art Van is a bold one, but it comes with the plan of offering more for their customers. According to the company's plans, Art Van stores will also offer the help of interior designers in their store, meaning you'll be able to get help from people who really know what they're talking about. The presence will be added to the Novi, Sterling Heights, Lansing, Traverse City, Royal Oak and Petoskey stores.
Overall, Art Van furniture continues to grow and seems to be constantly on the lookout for new ways to expand their marketshare and build a better name for themselves. In 2009 they introduced a Pure Sleep store which offered a complete package, with employees working to give you the perfect environment to sleep in. In addition, the company recently acquired Brewbaker's Furniture Co to give them a bigger presence in the north.
Art Van furniture is constantly growing and reshaping themselves as the furniture store of the future. It's hard to stop the company's tremendous growth but frankly, with the constant improvement in quality that they are offering, it's hard to see a reason you'd want to stop them.